This is a teaser billboard showing in day light the word REDISCOVER.
At night the billboard will light up to show the whole message REDISCOVER EXPECTATIONS revealing the logo.
Babel Kuwait Print
The project is a launching teasing campaign for Babel new branch in Kuwait. As a five-star accreditation in Lebanon, Babel became a brand renowned for its dynamic design, its progressive Lebanese cuisine, and its outstanding hospitality. Babel wanted to reflect this same image in Kuwait which’s not easy, being new in such a big market full of competitors. The challenge was to distinguish Babel from the others in Kuwait. The solution was to build on a new image for the Lebanese restaurants in Kuwait being presented through Babel. Babel will make you "REDISCOVER EXPECTATIONS" with its Lebanese haute cuisine. Role: Concept and Art Direction Art Director: Rita Cherfane / Christopher Ghorayeb Execution: Rita Cherfane / Christopher Ghorayeb Copywriter: Isabelle Tanios Client: Babel Kuwait Type: Visuals Date: May, 2016
