ADCB x Zomato

DOUBLE SATISFACTION The brief was to promote instant ADCB TouchPoints redemption on Zomato Mobile App. Keeping to all delivery services in the region, we hero the food. Food brings with its feelings and emotions that make us search for more food. A study showed that we are while watching cooking documentaries or delicious food our brain kick starts the “primed for eating” part of the brain. In order to make the consumer think about food and associate it with ADCB we make the food the hero. Agency: BBDO, Dubai Role: Concept and art direction Sr. Art director: Rita Cherfane English Copywriter: Christopher Shearer Creative Director: Marie-Claire Maalouf Client: ADCB, Bank of Abu Dhabi Date: March, 2022

Key visual

Key visual

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