Zomato Gold Launch Campaign
Zomato launched a new golden card making a deal with very high end restaurants. To start, we limited the access to make it a privilege service and not accessible to everyone. In parallel, we went with elegant outdoors launching Zomato gold and revealing the benefits. People got very excited about it! After a while, the Lebanese was looking forward to have access to such an interesting offers. Once opened, Zomato reached a very high number of subscribers and people was very satisfied. Agency: JWT, Beirut Role: Concept and art direction Creative Director: Maya Tutungi Art director: Rita Cherfane Copywriter: Maher Dahdouh Content Planner: Karl Hitti Client: Zomato Gold Type: Launching Campaign Date: March, 2019
