CREATIVE THINKING
We had the opportunity to work on this platform for BLOM BANK. The Golden Point platform was originally launched five years ago but was later put on hold. Now, BLOM BANK has returned with a more advanced and enhanced formula where people for the first time in Lebanon can use instantly their Golden points/Miles to pay their shopping in shops.
Following the same structure of creating an uneven competition between the Golden Point and any other point, we developed two films - one for Visa and another for Mastercard - both deeply rooted in Lebanese cultural insights.
Using a humorous approach and high-quality 3D execution, we brought the stories to life in a fresh, engaging, and visually captivating way.
Film 1
While other banks are still figuring things out, Blom Bank’s Golden Points feature has undoubtedly set a new, more advanced standard.
Film 2
No matter where you are, Blom’s Golden Point beats any other point at any time.
Agency: Impact BBDO, Lebanon
Lilas Sinno, Head of Regional Services & Business Development
Salah Harake, Senior Account Executive
Angelo ElChami, Regional Executive Creative Director
Rita Cherfane, Associate Creative Director
Karen Melhem, Senior Art Director
Marwa Ballout, Senior Copywriter
Saly Timani, Copywriter
Assil Akil, Digital Creative Strategist
Lynn Khoury, Social Media Executive
Rany Sarouphim, Head of TV
Roland Aouad, Senior Regional Producer
