Mentos 3D Print

Mentos wanted to boost the sales of its 3D Gum range, which was suffering in front of competitors like Trident, who literally own 73% of the market share. The challenge was to highlight both taste and affordability in an outdoor campaign. The solution was to build on the aspect of size in order to grab the attention of the general public. “BIG ON TASTE, SMALL ON PRICE” was created in order to highlight the greatness of the taste, for such a meager price. The large objects represented the flavor, while mounted on a small 500 Lebanese Lira (or 35 cents) coin. Role: Concept and art direction Art director: Rita Cherfane / Christopher Ghorayeb / Ali Cha'aban Copywriter: Isabelle Tanios Client: Mentos Type: Print Date: June, 2016