CREATIVE THINKING
For 100 years, LAU has shaped leaders, thinkers, and changemakers, offering more than just academic excellence. It nurtures integrity, emotional intelligence, and the values that lead to true success - because at LAU, being upstanding comes before being outstanding. Since its founding, it has provided top-quality education in a supportive and dynamic environment where students grow on every level. Today, we celebrate a century of generosity and look forward to the next 100 years.
LAU EVER-GIVING

MANIFESTO
Being exposed to a lot
Has made this generation aware of a lot
It raised the bar so high
That sometimes 
Even climbing the ladder of success 
won’t help you reach.
So why not
Break down the ladder
Create a bonfire
And invite friends to open discussions
About how choosing a community that values you
And your values
Will give you the lifestyle
The education
The 100 years of expertise
To craft up success the way you see it 
A close-knit community that will keep on giving
Because generosity 
Is in its nature
LAU EVER-GIVING​​​​​​​
KEY VISUALS
SOCIAL CONTENT
Caption Over the years, LAU's commencements have witnessed hundreds and thousands of students taking their first steps into an ever-giving future, paving their way to success!
Caption LAU welcomes you to a journey down memory lane. Wear your best 1920s-inspired outfit and join us on campus to participate in our many activities.  Be there, be many!
Caption LAU has stood steadfast throughout the years, guided by its core beliefs and values. The 100-year-old university has maintained its traditions while also evolving . It fostered connections among current students, alumni, and faculty members, as they reminisce about shared experiences at LAU.
ON-GROUND ACTIVATIONS
Agency: Impact BBDO, Lebanon
Angelo El Chami, Regional Executive Creative Director
Rita Cherfane, Associate Creative Director
Karen Melhem, Senior Art Director
Saly Timani, Copywriter
Assil Akil, Digital Creative Strategist
Ramy Tannous, Multimedia Director
Elie Ghosen, Business Director
Caline Haddad, Account Manager

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