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Sushiko is one of the first sushi places to open in Lebanon. The brief was a total revamp of Sushiko's identity and communication. We created a new platform targeting a younger audience through trendy colors and graphics. This approach was visually translated with a fusion of pop art and neon. Role: Concept and art direction Art Director: Rita Cherfane / Ali Cha'aban Copywriter: Isabelle Tanios Client: Sushiko Lebanon Type: Corporate identity Date: May, 2016